Designing A PPC Campaign For Cash Home Buyers

Quite a distinct topic today! Still, as an individual buying or selling a home, it’s good to have a little knowledge about how online promotions play vital role in the real estate market. And, know how agencies work for you!

PPC, or pay-per-click, is a method of lassoing eyes to your website by paying for your ad to be shown whenever someone searches the keywords you choose.

The ads are usually short and sweet because you only have about ten characters per line before Google starts taking up space with their ad text. While building a campaign for cash buyers, attract the right audience and not waste money on fluff. We buy houses PPC ads and other ads with similar search phrases can help you connect with prospects.

PPC Campaign for Cash Home Buyers

Here are some tips to help you.

#1 Keep Your Headings Short

Use your headings to attract users using keywords, but don’t try too hard. You want to create concise and straightforward ads because most people click on PPC ads within the first ten characters they see.

If people can tell what you’re selling quickly, you have a higher chance of being clicked on. If you write something like “We buy houses” PPC ads or even “We buy houses in Nashville TN,” that’s specific enough. People searching for homes in Nashville, Tennessee, may see the ad and click on your site.

#2 Use Negative Keywords

For every ad you create, make sure to add negative keywords after your headline. You can’t be too specific when placing keywords in ads, so searchers might end up looking for properties in New York when you’re from Nashville, Tennessee.

With ‘negative keywords’ (also known as ‘negs’), Google will ignore any searches that include specific locations or numbers so that you won’t pay for ads shown on irrelevant searches.

Use transactional, informational, and navigational keywords based on the campaign goals.

#3 Make Your Creative Stand Out

The more creative your campaign ad is, the more likely someone will be interested in clicking it.

If you can make an ad enticing enough to make people want to learn more about how you buy houses in Nashville, they’re more likely to click on it even though others are at the top of the search.

Use your headlines to intrigue people and make them wonder why you have cash buyers so they’ll want to read more.

#4 Split Test Your Ads

Try split testing your ads by putting two versions next to one another and letting it run for a few days to compare the effectiveness of each.

This way, you can see which ad attracts more attention and make edits accordingly. Try different keywords or phrasing, but keep it short and sweet.

#5 Define Your Goals and Identify Your Target Audience

Regardless of what technical strategies you use to create the campaign, you will not be successful unless the drive is relevant. Define your goals regarding how much traffic you plan to increase and how many real estate leads you plan to generate.

Ensure that the ads you choose are relatable for your real estate audience. Additionally, it’s also vital to choose the right ad and marketing platforms based on your target audience.

Wrapping Up

While writing PPC ads isn’t an exact science, some tricks will help you get better results from your campaigns. If you’re not getting the clicks your want, split test your ads and see which one works best.